From July 27 - August 2, catch all the bloodthirsty action on Discovery Channel.
Their promo site is pretty awesome, even if it’s all done in Flash and ridden with advertisements. It’s super interactive and includes viral components to drive traffic. I’m pretty sure the budget for this project was nonexistent.
Kickass Feature #1
SharkRunners
Hop on your ship, find REAL sharks, study their every move and compile research to earn enough bank to improve your observation methods. Compete with other ships to see who’s the biggest, baddest sharkrunner.
Kickass Feature #2
State of the Shark
Find out which sharks swim where.
Kickass Feature #3
Video Mixer
Graphics + Transitions + Video + Sound Effects + Music = How is a noted documentary filmmaker like me supposed to find time to write copy for a corporate giant? Hmmm… Is this billable?
Kickass Feature #4
Shark Conservation Blog
Hey, man. Don’t kill a bunch of sharks, okay? Each year, more people are struck by lightning than attacked by sharks. Yeah, occasionally, these predators bite people. You’re in their world, dumbass. They’re hungry. Stuff happens. You lose.
Kickass Feature #5
Shark Yourself
Dude. I totally saved the best for last. Upload a pic (of yourself, a friend, your dog), customize it with a massive shark grill and email it to all your friends.
Happy shark watching and ocean fearing,
Me
P.S. Can't wait another day to sink your teeth into Shark Week? Don't forget about this classic.
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